This Privacy Policy explains how BeEasy LLC ("BeEasy", "we", "us", or "our") collects, uses, and shares information when you visit beeasy.dev, book a consultation, use a tool on this site, or use an application we build and operate for you (together, the "Service").
1. Who we are
BeEasy LLC builds and operates custom software applications for small businesses. BeEasy LLC is the data controller for the information described in this policy that we collect about you as a visitor or customer. You can reach us at [email protected] or at 1209 Mountain Road Pl NE, Ste R, Albuquerque, NM 87110.
2. Scope and the two roles you may have
- Visitor or customer. When you browse beeasy.dev, request a consultation, run the workflow questionnaire, or pay for an App, we collect information about you. BeEasy is the controller of that information and this policy governs it.
- Your customers. When an App we build for you collects information from your customers (leads, bookings, messages), you are the controller of that information and BeEasy processes it on your behalf under our Terms. You are responsible for giving your customers any notice the law requires.
3. Information we collect
3.1 Information you give us
- Consultation requests. Company name, contact name, email address, phone number (optional), the problem area you want to solve, and any notes you add.
- Workflow questionnaire. Your name, email address, company name and size, the email address you want results sent to, and your answers describing your workflow.
- Engagement details. Information you share with us while we scope and build your App, including descriptions of your process and credentials for tools you ask us to connect. Credentials are stored encrypted at rest.
- Payment information. When you pay, our payment processor Stripe collects your card details directly. We receive a payment token, the last four digits and card brand, your billing name and email, and transaction records. We never see or store your full card number.
- Correspondence. Emails and messages you send us.
3.2 Information we collect automatically
- Session and security cookies. A session cookie and a CSRF token used to keep forms working and protect against cross-site requests.
- First-party analytics. A cookie named
_cm_vid, set for one year, holding a random identifier so we can group page views into visits. With it we record IP address, user agent, device type, browser and operating system, referrer, UTM parameters, landing and exit pages, and session duration. We also log anonymous events such as button clicks, scroll depth, and form starts and abandons. We record the names of form fields you interact with, not the values you type. - Session recordings. beeasy.dev loads Crazy Egg, which may record mouse movement, clicks, and scrolling to help us improve the site. Sensitive form fields are masked by Crazy Egg's default rules.
4. How we use information
- Provide the Service. Respond to your consultation request, run the workflow questionnaire and send you its results, scope and build your App, bill you, and provide support.
- Communicate with you. Send transactional email about your request, questionnaire, invoices, and App. We do not add you to a marketing list without asking.
- Improve and secure the Service. Understand how the site is used, fix bugs, and prevent abuse.
- Legal. Comply with applicable law, enforce our Terms, and protect rights and safety.
We do not sell your personal information.
5. Legal bases for processing (EEA, UK, and similar jurisdictions)
- Contract (Article 6(1)(b)): to deliver what you have asked for.
- Legitimate interests (Article 6(1)(f)): to secure, operate, and improve the Service and understand how our site is used.
- Consent (Article 6(1)(a)): where we ask for it.
- Legal obligation (Article 6(1)(c)): to comply with law.
6. How we share information
- Service providers who help us run the Service, listed in Section 7.
- At your direction, when an App you asked for sends data to a tool you chose (your CRM, email, calendar, or SMS provider).
- For legal reasons, if required by law, subpoena, or to protect rights, safety, or property.
- In a business transfer, if BeEasy LLC is acquired or merged or its assets are sold, subject to this policy.
We do not sell personal information and do not "share" it for cross-context behavioral advertising as those terms are defined under the California Consumer Privacy Act.
7. Service providers and subprocessors
| Provider | Purpose | Data categories |
|---|---|---|
| Stripe | Payment processing and invoicing | Billing name and email, card details (collected by Stripe directly), transaction records |
| OpenAI | AI analysis in the workflow questionnaire and in Apps that use AI features | Your questionnaire answers and the text you ask an App to process |
| Amazon Web Services | Hosting, file storage, and outbound email (Simple Email Service) | All data stored by the Service; recipient address, subject, and body of email we send you |
| Crazy Egg | Session recording and heatmaps on beeasy.dev | Mouse movement, clicks, scrolling, and masked form interactions |
Apps we build for you may use additional providers (for example an SMS carrier or a scheduling tool). We list those in your scope summary.
8. Cookies and tracking technologies
- Session cookie and CSRF token: necessary for the site to function.
_cm_vid: first-party analytics identifier, expires after one year. It is not linked to your name or email unless you submit a form.- Crazy Egg: sets its own cookies for session recording.
You can block cookies in your browser. Blocking the session cookie will break forms on this site.
9. International data transfers
BeEasy LLC is located in the United States and our providers are predominantly located in the United States. If you access the Service from elsewhere, your information will be transferred to and processed in the United States. Where required, we rely on standard contractual clauses or another lawful transfer mechanism.
10. Data retention
- Consultation requests and questionnaire responses are kept until you ask us to delete them.
- Customer account and App data are kept for the life of your engagement and for up to 30 days after it ends so you can request an export, then deleted except as the law requires us to retain it.
- Billing records are kept for as long as tax and accounting law requires.
- Analytics events are not automatically purged; you can ask us to delete the events tied to your visitor identifier.
- Encrypted backups may hold copies for a rolling window after deletion.
11. Your privacy rights
Depending on where you live, you may have the right to access, correct, delete, or export your personal information, to object to or restrict certain processing, to withdraw consent, and to complain to your local data protection authority. If you live in California or another US state with a comprehensive privacy law, you also have the right to know what categories of information we collect, to opt out of sale or sharing (we do neither), and to non-discrimination for exercising your rights. To exercise any right, email [email protected] from the address you used with us. We aim to respond within 30 days.
12. Children's privacy
The Service is not directed to children under 16 and we do not knowingly collect personal information from them. If you believe a child has provided us with personal information, contact [email protected] and we will delete it.
13. Security
We protect information with TLS encryption in transit, encryption at rest for credentials and other sensitive fields, and role-scoped access to production systems. No security program is perfect; if an incident affects your data we will notify you as the law requires.
14. Changes to this policy
We may update this policy from time to time. When we do, we update the effective date at the top of this page. For changes that meaningfully reduce your rights, we will also email customers at the address on their account.
15. Contact us
BeEasy LLC
1209 Mountain Road Pl NE, Ste R, Albuquerque, NM 87110
[email protected]
Questions about this document? Email [email protected].